02
content & communications
We developed blogs, equipment guides, PR articles and email campaigns, turning specialist product knowledge into useful content for customers and distributors.
Engineering Growth Through Connected Campaigns.
How CWJ Media works with Rioned’s UK team and Netherlands head office to strengthen search visibility, support product launches and turn technical expertise into measurable growth.
% increase in website traffic
% increase in website sales
keywords ranking in Google’s top ten
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Tom Persson
Managing Director
the brief.
Rioned is the European market leader in drain and sewer cleaning equipment, recognised internationally for advanced technology and customer-led product development.
The UK operation needed a coordinated digital strategy that could make specialist product information easier to discover, engage customers and distributors, and support enquiries, conversions and online sales. CWJ Media worked with the UK team and Rioned’s head office in the Netherlands to connect its website, search, content and campaign activity.
01
search strategy & optimisation
Following technical, content and competitor research, we improved Rioned’s UK website and search performance, using ongoing monitoring and monthly reporting to refine activity.
02
04
social media & paid campaigns
We combined social media content, imagery and video with Google Ads to raise awareness, reach relevant audiences and support engagement and conversions.
05
trade shows & sales support
We created trade-show branding, advertising media, guides and brochures, giving Rioned consistent materials for campaigns, events and customer conversations.
the results.
% increase in website traffic
% increase in website sales
keywords ranking first on Google
keywords ranking in Google’s top ten
more than a campaign.
an embedded marketing department
We operate as an extension of your team, providing strategy, execution and reporting across every channel.