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  • project
    Dobson Gaskets

From Technical Expertise to Market Authority.

How CWJ Media helped Dobson Gaskets become an authoritative market leader in gasket design and manufacturing across its website, email and social media channels.

% increase in website users

% increase in average blog views

+ high-intent keywords in Google’s top ten

MRMS
“CWJ Media transformed how we present Dobson Gaskets, helping us communicate our expertise, strengthen our brand and build a connected marketing operation that supports sales and reaches customers effectively. ”
Peter Jeffrey Managing Director
Late 2019

Website redevelopment

The relationship began with the redesign and redevelopment of the Dobson Gaskets website.
Early-2022

Content and social media

The management and development of the company’s blog and social media content.
Today

Integrated marketing department

Managing its brand, website, search strategy, content, communications and sales materials.

the brief.

Dobson Gaskets is a UK manufacturer and supplier of standard and bespoke gaskets for engineering, automotive, energy and process industries. It needed a coordinated marketing operation to communicate its technical expertise, reach high-intent search audiences and provide its sales team with practical resources.

Our challenge was to reshape how the company presented itself, make complex gasket information easier to find and understand, and build a consistent flow of content across multiple channels.

01
website development

We redesigned and rebuilt Dobson Gaskets’ website to clarify its products, materials and expertise while improving navigation and enquiry routes.

02
Search & AI overviews

We structured authoritative FAQs, guides and technical pages to improve Dobson Gaskets’ visibility across AI Overviews and enhanced search results.

03
content ecosystem

We developed technical content pillars across web, social and email, creating blogs and technical guides supported by downloadable resources.

04
videography & photography

We produced accessible video content explaining products, processes and technical expertise across the website, email and social media channels.

05
sales & communications tools

We designed brochures and supporting materials, giving staff a clear, consistent way to present the company’s products, capabilities and expertise.

the results.

% increase in website users

% increase in average blog views

% increase in social media traffic

% increase in search traffic

more than a campaign.
an embedded marketing department

We operate as an extension of your team, providing strategy, execution and reporting across every channel.

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